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At the Ripping Point

Continued from page 5

Published on November 18, 2004

Then, one day, surprisingly, they remember why they got into the business. Because, a few days a year, it is noble. Once in a while, you help someone. You write something nice about a family member. You put life in perspective for those who grieve. You shine a light on scandal and corruption. You make someone laugh. You discover a story untold.

That's the reason the best people in a newsroom stay. Not because circulation is growing. Not because new eyeballs are reached. As soon as you take away their belief that the small, occasional joy will some day come from their work, they will leave. Most other crap jobs pay better. Those who take their place will be younger, will not drink or smoke, will talk of brand identity and repackaging content, will wear nice shoes. And the good paper will die.

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